Question

Take an ad (from television or online) and explain how they use the 4 principles of observational learning: Attention, Retention, Reproduction, and Motivation.( In your response, be sure to describe the ad (and include the url). Make sure that you break the ad into the 4 parts and explain thoroughly to demonstrate comprehension of the topic.

Answer 1

URL- https://youtu.be/8PF2vbPq0eQ

Content of the advertisement- Advertisement is about the soft drink selling, the theme of ad is “Taste the feeling”.

Attention- according the theory of attention, the emotions, intensity of stimulus always make attention of people so in this add we can see smiling face, name on the bottles and many colours that are working as the stimulus.

Retention- The advertisement is using pre-cognition, our emotions and past experiences that are reminding some happy moment and these thing forcing people to stay with advertisement.

Reproduction- Advertisement is not new but it is kind of creative so it use some methods of human behaviour as well as marketing strategy. Reproduction can attract us sometimes if they connects with pre learning and pre experiences.

Motivation- the theme of advertisement is “Taste of feeling” which is working effectively on human mind and the emotions and expressions showing in the advertisement motivating and these motivation are secondary or social motivation rather than instinct based motives. Drives also using in advertisement to attract people to product.