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Operant Conditioning Example #1: Find an example of operant conditioning in the media (a TV show,...

Operant Conditioning Example #1:

Find an example of operant conditioning in the media (a TV show, commercial, or print ad). In the space below, describe the ad as if your reader has not seen it.

What type of consequence (positive or negative, reward or punishment) is given in the ad? Explain your choice.

What schedule of reinforcement is used in the ad (or assumed to be used, if one is not explicitly stated)? NOTE: continuous is NOT a schedule of reinforcement.

Social-Sciences   Psychology   
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Answer #1

The link to the advertisement is as follows:

https://youtu.be/EqGQCM_JlUc

The consequence for the behaviour is a reward. This is because the behaviour of the man, which involves the act of putting on a deodorant, leads to the outcome of having angels from heaven being attracted to him.

It seems that the schedule for reinforcement is variable interval. Because there are multiple angels that fall from heaven and it is not indicated beforehand how many times the behaviour was performed.

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