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rewrite to eliminate jargon and clarify meaning: ​ "I work with clients to develop strategic two-way...

rewrite to eliminate jargon and clarify meaning: ​

"I work with clients to develop strategic two-way symmetrical messages driven by critical theories such as cognitive dissonance, third-party endorsement, dominant coalition, and relationship management.”

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"I work with clients to develop strategic two-way symmetrical messages driven by critical theories such as cognitive dissonance, third-party endorsement, dominant coalition, and relationship management.”

This is a person who is involved in development of models so that there would be changes in the attitudes of people, such that there would be development of relationships between both the parties. This sort of model is employed by PR professionals by mutual understanding between the two parties. This is done through the cognitive dissonance where the contradictory beliefs of the person would be played on by the PR professional. Subsequently, they employ pre mediated messages for clearing doubts, influencing the people with organisational actions and managing the relationship formed between these two parties.

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