Question

Class, It has been stated, "Advertising is a very important aspect of communicating a firm's available solutions to wants and needs, in fact, advertising is so important that it is a subject worthy of an entire class by itself." With the advent of social media, is advertising being ignored by younger generations? If so, why? (your response should not be an opinion. It should be based on facts). -David

Answer 1

• With the advent of social media and inbound marketing, there seems to be a trend toward online advertising and away from certain types of traditional advertising. There are certain types of advertising that are used less and less lately.
• Traditional advertising costs money. Lots of money. Inbound marketing, which is a marketing method that brings your customers to you, costs very little, if any, money. With the rapid development of technology, the world of sales, marketing and advertising is being drastically affected.
• Marketing today is very different than the marketing of the past. In traditional marketing, the company that had the money to buy more leads and potential customers won the business. With online marketing, money is not really relevant.
• Online advertising works most effectively when it is paired with traditional advertising. Social media has become a medium in which the information is readily accessible and reached to people especially younger generation who are mostly on social media.
• Right from products being advertised,to servies,television shows,even movies are being publicised on social media sites to grab eyeballs. That is why the younger generation today feel more connected to modern advertising than reading it in newspapers or televison.
• Facebook, Linkedin, YouTube, and Twitter are examples of popular social media websites. Retailers, nonprofit organizations, and manufacturers around the world use social media to market their products (Pate & Adams, 2013). Generation Y consumers will likely have purchasing power of $1.2 trillion by 2015 (Williams et al., 2012).