Question

QUESTION 1

Which of the following are true according to the strategic business insight about Unilever? Please select all that apply.

		Unilever listened to Greenpeace
		Unilever checked the facts for themselves
		Unilever agreed with Greenpeace
		Unilever disagreed with Greenpeace
		Unilever did not listen to Greenpeace

QUESTION 2

After completing the reading, which do you think is more practically useful to a manager?

		To think of stakeholders in terms of whether they are primary or secondary stakeholders?
		To think of stakeholders in terms of their attributes of power, legitimacy and urgency?

QUESTION 3

In the strategic business ethics insight about Palm oil, Nestle, and Sinar Mas, what form of power did Greenpeace exercise over Nestle?

		Coercive power
		Utilitarian power
		Normative power

QUESTION 4

Please match each stakeholder attribute below, with the factor that is most closely related to it. Use each stakeholder attribute only once.

	Control over resources (e.g. land, weapons, funding, public opinion)
	Legality / ethicality of their interests
	The degree to which an issue is a high or low priority for a given stakeholder

A.	Power
B.	Urgency
C.	Legitimacy

QUESTION 5

stakeholder mapping based on the stakeholder attributes of power and urgency, and does not include the attribute of stakeholder legitimacy. The figure assumes that stakeholders...

		have NO legitimacy
		have legitimacy

QUESTION 6

According to the Stakeholder Ethical Responsibility Matrix (SERM), which of the following are true? Please select all that apply.

		Shareholders at Puma place a high priority on labor and human rights
		Shareholders at Puma place a high priority on supplier issues (e.g. sweatshops)
		Employees can help Puma fix supplier issues
		Suppliers can help Puma fix environmental issues
		NGOs can help Puma fix environmental issues

QUESTION 7

Which of the following steps is most appropriate for MEASURING whether stakeholder management is effective?

		Stakeholder identification
		Stakeholder prioritization
		Stakeholder visualization / mapping
		Stakeholder engagement
		Stakeholder monitoring

QUESTION 8

The section on "Stakeholder Importance Worldwide" suggests which of the following?

		Companies should put shareholders first
		Companies should put customers first
		Companies should put the environment first
		Companies should engage to meet the legitimate interests of stakeholders
		Companies should engage to deliver on all interests of all stakeholders

Answer 1

Ans. 1- Unilever checked the facts for themselves.

Ans. 2- More practically useful to a manager-To think of stakeholders in terms of whether they are primary or secondary stakeholders?

Ans. 3- Normative power

Ans. 4-

(a)-Control over resources (e.g. land, weapons, funding, public opinion)- Power

(b) Legality / ethicality of their interests- Legitimacy

(c) The degree to which an issue is a high or low priority for a given stakeholder- Urgency

Ans.5- No legitimacy.

Ans. 6- Shareholders at Puma place a high priority on labor and human rights.

Ans. 7- Stakeholder engagement.

Ans. 8- Companies should engage to meet the legitimate interests of stakeholders