Question

Please answer with an overall total of 150 or more words.

What products market to specific genders?

Have you ever seen a product advertised to the opposite gender that would use the product & why do you think that is?

Have you ever seen a gender biased television commercial and thought it was poor ad placement based on the audience you felt watched that television program?

Answer 1

Answer 1. Usually products used by specific genders, such as feminine hygiene products used by females or shaving kits used by men, are marketed to specific genders. However, there are other products of specific colors that are marketed by specific genders and are not based on usage by a specific gender. For example, if it’s a pink-colored toy or blanket, then it is marketed for girls, as people’s psychology relates pink to girls.

Answer 2. I saw a brand’s ad that sold women’s deodorants but targeted a new ad to men. In this case, the reason was that they were expanding their product range to men. However, most similar ads would do that to induce an unappreciable sexist element or sex appeal.

Answer 3. I have seen the commercial of a sports car that was gender-biased to men. Yes, it was poor ad placement, as women audience would not buy that model even if women drive sports cars.