Question

What change would you make in the survey or in how the survey is administered in order to increase the survey's validity? Remember that validity asks the question: "Are you measuring what you intended to measure?" What third variables might there be that would cause a spurious correlation in the survey results? Note: a spurious correlation involves relationships in which two events have no causal link, but still appear to, due to either a coincidence or a third, confounding variable. There is a website that has some funny spurious correlations: http://tylervigen.com/spurious-correlations (Links to an external site.)Links to an external site.. Check out the one on divorce rates and margarine consumption that has a 99% correlation !

Answer 1

Validity of Your Survey Results:

Validity of the surveys is very important because it determines what survey questions to use, and helps ensure that researchers are using questions that truly measure the issues of importance. The validity of a survey is considered to be the degree to which it measures what it claims to measure. The main ways by which we can increase the validity of the surveys are as follows:

1. Ask Specific and Objective Questions.
2. Use Screening to Make Your Sample Representative.
3. Keep it simple and user friendly.
4. Make participation voluntary, anonymous, and confidential.
5. Be relevant.
6. Develop a value proposition for participants.
7. Communicate aggressively to track responses and send reminders to stimulate participation.