Question

Hi. I am new to research methodology.Kindly guide me that topic about research" impact of tv...

Hi. I am new to research methodology.Kindly guide me that topic about research" impact of tv advertisement on consumer behavior"?

which type of study will it be(descriptive, exploratory, explanatory)? how to conceptualize the idea? what will be dimensions and indicator on this topic?  

Thank you

Social-Sciences   Psychology   
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Answer #1

For studying the impact of tv advertisement on consumer behavior we have to conduct a descriptive research; that is will be used to describe the characteristics of the population and the phenomenon; we will be studying. The research should involve both the quantitative and qualitative design. In the quantitative design, experiments should be done by showing a group of people different tv advertisement and then recording their consumer behavior. In qualitative design, surveys should be designed to analyze the consumer behavior. The indicators and the dimensions will be the extent of buying of products after exposure to TV advertisements.  

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