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How Behavior Modification begin?

How Behavior Modification begin?

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According to; the American behaviorist B. F. Skinner (1904-1990); Behavior can be shaped i.e. modified by reinforcement or lack of it. Positive reinforcement, through a system of rewards; encourages certain behaviors. Another behavior modification technique called the negative uses a negative reinforcer; which is, an event or behavior whose removal is associated with its reinforcing properties. Terminating an existing electric shock after a rat presses a bar may be a negative reinforcer; for example.

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