Question

In the case of Bullock v Philip Morris, would the jury have decided differently if the company had not spent years deceiving the consumer?

Answer 1

In my opinion ,if the cigarette company wouldn't have kept it's consumers in the cast of doubts specially the teenagers when the research about the link between smoking and cancer was already proved in 1959, and told the truth and warn it's customers, then the jury would have decided differently and would have decided the case in favor of Philip Morris.As now the negligence would have been on the part of Bullock and her claims would have proven untrustworthy because she would have started smoking knowing all the threats of smoking to health.