Social exchange talks about how social relationships are based on how on the expected rewards and costs one expects out of a relationship. According to his theory relationships continue or more likely to continue when the the benefits exceed the rewards. In romantic relationships, apart from giving each other love love there many factors influencing the relationship.
A man may look to have his sexual desires fulfilled with a woman, in exchange the woman may require financial stability with a man. This also explains the difference in genders when it comes to choosing a partner, where every person my be looking for a particular thing which one requires in partner and in exchange which something they can give to their partners.
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