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How would you describe the advertising and marketing activity surrounding the "female Viagra"?

How would you describe the advertising and marketing activity surrounding the "female Viagra"?

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Answer #1

Every marketing strategy engages with human need so that female Viagra is not an exception. The sex is an important human need so the dysfunction of sexual activities are the target of female Viagra marketing. The marketing companies and manufacturer of female Viagra target a group which experiencing sexual disorder, they show the understanding of this problem and solution too, the female Viagra is an important drug which deals with sexual dysfunction in women, so that marketing companies are working with the effectiveness of this drug and hiding side-effects because awareness towards side-effects may reduce the use of drug.    

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