Question

Please name three factors that might lead to unintended context effects in surveys.

Answer 1

One of the factors which can lead to a context effect in surveys include the item order effect, where the order in which the items are placed can affect the responses of the people. Another factor could be the response options which are provided, which can influence how the Individual may respond based on relatability. Thirdly, the order of these responses also play an important role, where the individual tends to believe that the middle responses are favorable.