Question

You are the commissioner of a state lottery system that sponsors daily and weekly drawings. Lottery...

You are the commissioner of a state lottery system that sponsors daily and weekly drawings. Lottery tickets have not been selling well over the past few months. Describe at least two ways you could take advantage of people's use of the availability heuristic to boost sales. Explain why you would judge your tactics to be fair or unfair to your customers.

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Answer #1

The saleing and purchasing anything depend on the mood and need of a purchaser as the sales of lottery tickets highly depends on prize items we had put in our lottery as a commissioner I have to take few steps to increase the sales of a lottery ticket

Select a lotter name which people could understand easily and aid its publicity by different modes of communication so that more and more people would be aware of it .also we have to put some excited prizes in lottery so that people will exicited about to win it

We have to rate the ticket as minimum as possible so that more people could purchase the ticket and we will active our goal of target money from this lottery .The tickets should be allocated to people by both online and offline mode by which people could easily purchase tickets

I found my tactics are fair to my customer because I have not put wrong information in my lottery what I promised the people about my lottery I have full filled that also people who are lucky could win excited prizes from lottery

If we talk about unfairbilty to customer it is for those who are unlucky and don't get selected for my lottery and they have loss their money

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