Question

1.) Which of these is not part of the ideal way of conducting of qualitative research? a. select a random sample
b. use a relatively small sample
c. present results mainly or exclusively in words

d. observe with relatively unstructured instruments

2.) Content analysis is a research technique that:
a. Uses selected examples to illustrate theoretical points
b. Describes only the qualitative content of communication
c. Quantitatively or qualitatively describes the content of communication

d. Focuses primarily on a single person to ensure depth of information

3.) A "response scale," but not a "psychological scale" a. Results from a process
b. Is used to collect the response for an item
c. Assigns a scale value to each item

d. Organizes a set of items

4.) Which of the following is NOT NECESSARILY required of a good scaling procedure? a. The it have a response scale with equal intervals
b. That it produce an interval or ratio level of measurement
c. That it yield consistent values

d. That it have high construct validity

Answer 1

1. The correct answer is Option C. Presenting results mainly or exclusively in words is not part of the ideal way of conducting of qualitative research.

2. The correct answer is Option C. Content analysis is a research technique that quantitatively or qualitatively describes the content of communication.

3. The correct answer is Option C.  A "response scale," but not a "psychological scale"assigns a scale value to each item.

4. The correct answer is Option A. Having a response scale with equal intervals is NOT NECESSARILY required of a good scaling procedure.