Question

3. In 2016, the Body Care R Us brand launched a line of hair care products to complement its existing assortment of body washes and deodorants, hoping to leverage the Body Care R Us brand equity to expand into a new category of men's personal care products. This is an example of a manufacturer taking advantage of ________.

a. physical appearances

b. perceptual blocking

c. the halo effect

d. the persistence of first impressions

e. perceptual defense

Answer 1

In 2016 advertisment of Body Care Us brand launched hair care product and men's personal care products... This is an example of a manufacturer taking advantage of option

C. The halo effects, because halo effect means to the tendency of perceiving something golabally as done by others too. Halo effect is that effect which set with personality traits or as a character to define some specific thing or view with that specific character only by all. That's why in those advertisment they used beautiful and pleasing personality models to represent there product so the viewer get the first message or impression of that product excatly that company want to show there customer or viewer.

That's why with the help of halo effect a company can sell there product by forming a best impression on viewer mind.