_____________ or the tendency to select information that supports your pre-existing opinions is likely to happen in online social networks because these networks are ______________ or contain many individuals who share opinions similar to yours.
Popularity bias; homophilous
Confirmation bias; convergent
Heuristic bias; convergent
Contagion; efficient
Confirmation bias; homophilous
Confirmation Bias or the tendency to select information that supports your pre-existing opinions is likely to happen in online social networks because these networks are homophilous or contain many individuals who share opinions similar to yours.
In confirmation bias, an individual is likely to select information that is consistent with his/her opinions and views while choosing to ignore information that is inconsistent with them. Homophily refers to the tendency of people to build networks with people who are similar to them.
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