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State the main thesis and summarize the article " Marketing of Financial Services" by GEORGE G....

State the main thesis and summarize the article " Marketing of Financial Services" by GEORGE G. BRENKERT

The summary must support the main thesis (100 words max)

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Answer #1

This article focuses on moral and ethical aspects which are related to marketing of financial services and marketing. It shows some examples that arises due to financial products & services ethical marketing. However a small number are mentioned in this article.

On the other hand, discussion is concerned to only individual customers related to financial in-services and products.

Article is related to marketing of credit card, mortgage & payday loans. These are the main three products marketed by various types of individuals from broad range of marketing industry.

This article mainly focuses on steps necessary to complete a third part of framework of ethical marketing framework like promotion of norms.

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