Question

Discuss the Evolving Role of Social Media in the Philosophy of Leadership; the role of social media toward the practices of leadership in the modern business world

Answer 1

For businesses, social media represents both opportunity and risk. On one hand, social media provides brands with an intimate platform to connect with customers and shape their perceptions, whether through timely and targeted promotions, responsive customer service or the creation of communities of interest. On the other, social media has unquestionably shifted power to the individual, who can tarnish long-established brands with a single angry blog post or quickly coalesce vast numbers of people behind a cause. Organizations’ successes, failures and missteps are now on display as never before.