Question

Select one of the content analyses listed below. Give an example of some categories a researcher might use to tabulate data for that content analysis.

(a) To investigate the amount and types of humor on television.

(b) To investigate the kinds of "romantic love" represented in popular songs.

(c) To investigate the social implications of impressionistic paintings.

(d) To investigate whether civil or criminal law makes the most distinctions between men and women.

(e) To describe the assumptions made in elementary school science programs.

Answer 1

a) To investigate the amount and types of humor on television.

Some of the categories a researcher can use to test the above mentioned experiment includes

• A list of the top 5 television viewed channels
• List of all the comedy shows occurring in those channels
• Durations at which these shows occur
• Tabulating, if any of the show timings overlap
• The viewer ratings that these shows are getting
• An analysis of the type of humour used in the shows
• A ratio of the comic genre shows to the other genres