It has been observed that cultural factors are having a great influence on the behavior of human beings. Cultural factors such as basic needs, values, wants, and perceptions of the individuals impact one's behavior. In the modern world, it has been observed that psychological factors such as perception and beliefs of people regarding anything depict their behavior and attitude. For example, when any consumer wants to purchase anything his or her beliefs and wants to play a major role. Therefore cultural factors influence the buying behavior of the customers on a large scale.
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