Morgan’s canon suggests that we not over-credit animals’ capacity to think and feel. What are the advantages and disadvantages of adhering to this advice in the study of animal behavior?
According to Morgan's canon All animals has minds, They have inherited brain structure in many respect similiar to those possessed by man. The memory,sympathy, affection revange etc as mental qualities possessed by animals so he declares that animals acts (Think & Feel) according to their conscious.
Advantages
1. The most quoted statement in the history of comparative psychology.
2. It has played a critical role in the growth of the prestige of behaviourism in 20th century academic psychology.
Dis advantages
1. Theoritical and simple
2. Used human Analogy
3. Basic animal process are over looked
4. Failed to compare cognitive capacities.
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