Question

Describe the differences between media bias (type I), media bias (type II), and propaganda. Give an example of each of these.

Answer 1

According to McQuail, 1993, there are 4 distinct types of media biases that may exist. These are described as follows:

1. Partisan (deliberate and admitted): This consists of a conscious choice made at the end of the news person or the news junkie who is behind the camera or the master mind behind selling the information. It may comprise of a certain party which is preferred by the media channel and the organization is very open about it as well.

2. Propaganda is essentially hidden and deliberate. It is strategised and planned by people who run such operations. They keep the preference per se hideen and discreet. The newspaper/channel may try to spin information for someone's personal/professional agenda. This is done without disclosing the agenda or the ideas, therefore causing a lot of manipulation. For instance, an operation run by a media channel which was deliberate to prove the news presented by another one as flawed.

3. Unwitting: This on the other hand is admitted and unconscious. Some bias tends to come from the media routines, the technology and the way jounalists function overall. For instance, news which comes from a political party will bear more importance than an event which occurred in a local pharmacy of a state. This is essentially just a way in which media operates and sells itself.