Question

Cognitive dissonance is best described as:

	a.	Customers thinking about which product is best for them
	b.	A customer's thought process that eliminates the second choice products
	c.	The customer's last thoughts just before they purchase a product
	d.	A customer's second thoughts about a product they have just bought
	e.	Customer's complaint behaviour when the product they just bought doesn't work

Answer 1

Cognitive dissonance is best described as a customer's second thoughts about a product they have just bought.

Cognitive dissonance occurs when what one believes and what one does differs one there's is conflict between what one believes and what one does. This would mean the customer doesn't believe that the product the customer bought aligns with the interests of belief the customer has. Thus, it's very important to engage in acts that aligns with oneself or rectify the conflict one faces due to the difference.

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