Question

Please answer all or don't answer!!

Question 11

Defining phenomenon by asking subjects to answer a set of well-defined questions is called _____.

survey research

an operational definition

manipulating variables

coding and matching

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Question 12

The multiple-choice questions on this exam are _____ items.

difficult

restricted

partially restricted

open-ended

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Question 13

Although mail surveys are convenient, they do have drawbacks. Which of the following is a drawback to mail surveys?

over-response bias

non-response bias

random response bias

having to use the U.S. Postal Service

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Question 14

When using an interview, _____ may have the most significant impact on the outcome of your research.

the time of day

suspicion about the motives behind your survey

the demeanor of the interviewer

the color of the interviewer’s underwear

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Question 15

Dr. Luigi Gotrocks (The Dude) wants to administer a questionnaire over the Internet. A major item he must confront is _____.

construct validity

face validity

what to name his site

Internet persona issues (participants may masquerade)

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Question 16

The main goal of test-retest reliability is_____.

to see if similar results are produced

difficult to determine in a non-election year

parallel form reliability

multiple-form reliability

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Question 17

You can increase the reliability of a questionnaire by _____.

informing your participants of the Cohen’s Kappa rating

increasing the number of items on the questionnaire

reducing the number of items on the questionnaire

only using questionnaires with Cohen Kappa ratings above .35

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Question 18

You can increase the validity of a questionnaire by _____.

measuring as intended

increasing the number of items on the questionnaire

using at least 25 items

varying the number of items on the questionnaire

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Question 19

In _____ sampling, each member of the population has an equal chance of appearing in your sample.

double-blind technique

random

stratified

matched

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Question 20 pts

Sampling error _____.

can be calculated using Cohen’s Kappa

is the deviation of sample characteristics from those of the population

is not a major problem for most surveys

cannot be effectively reduced

Answer 1

11. The phenomenon asking subjects to answer well defined questions is called a survey research.

12. The multiple choice questions in this exam are restricted.

13. Non response bias and having to use the U.S postal service is a drawback to mail surveys.

14. The suspicion of the motives behind the research may have the most significant impact on the outcome of the research.

15. A major issue to confront is the internet persona issues.

16. The purpose of test-retest reliability is to see if similar results are produced.

17. You can increasese the reliability of the questionnaire by increasing the number of items on the questionnaire.

18. You can increase validity by measuring as intended.

19. In random sampling, each member has an equal chance of appearing in your sample.

20, Sampling error is the deviation of sample characteristics from those of the poplulation.