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Explain the importance of media by defining it and telling how we as sociologists regard it...

Explain the importance of media by defining it and telling how we as sociologists regard it in society (media is a primary agent of socialization). Explain also how media is so important in influencing our social behavior on a day to day basis
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Media is a way to disseminate knowledge and information. This is a very important part in socializing. Media enables mass communication and long distance communication through which we can come to know about the happenings in different parts of the world. Various media devices include radio, tv, newspapers, etc. Information portrayed in these devices affect us on day to day basis. Without media, sharing of knowledge would be very tedious and there would be a communication gap in socializing. Also various groups of people would not freely communicate with other groups. Media affects people as people come to know about the right and wrong things through it. It can affect in negative way as well as media affects the subconscious mind and a person can imitate the personalities shown through media.

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