Question

Imagine that you have just purchased a product you have wanted for a long time. Consider how the three purchase phases were involved in your decision process. Interview a friend or family member about a recent purchase they have made. Ask them to describe how the three purchase phases affected their purchase decision process. What are one or two major differences in the factors between your purchase decision and the other person’s purchase decision?

Answer 1

If I purchased a product which I was wanted for a long time. For better purchase, the main three processes should be involved in the decision process.

• Recognition of Problem

• Searching for Information

• Alternatives evaluation

• Decision making to Purchase

• Evaluation after purchasing.

These stages mainly influence people in purchasing process.people’s choices may vary according to their perception, personal choices, nature, economic and cultural background, the difference in methods of searching and evaluation.