Sexual appeal has been very effective in advertising. It has
affected the perception of people and people are trying to be more
sexy. Advertising is very influencing and it can give any kind of
message. Sexuality in ads can affect our beliefs and values, it has
changed our perception toward sex. People are trying those products
to be more attractive for opposite sex. They seek to be more
attractive and it causes the negativity in self perception. It
reduces the confidence of people and they get very convince to buy
those products which would make them more attractive. Therefore
they purchase the products and try to be more sexual and more
attractive.