Question

In what way are social psychology principles relevant to business practices?

Answer 1

Social psychology is the study of how people's thoughts, feelings, and behaviors are influenced by the presence of others. The field of social psychology studies the impact of the social context and therefore is of important use to develop theories and training when it comes down to being a business negotiator, leader or manager. Principles of persuasion are used to understand the psychological principles behind influencing people and thereby boosting products and services. Through using influence and persuasion, one can become good at effectively convincing others to buy into what one's business offers. In using psychological strategies and applying them to sales and marketing, one can gain trusting clients and maintain beneficial relationships.