Because attitudes are often situational—relying on context—we can't always tell whether it will be processed centrally. Examine the following three bullet points and assess what added information will a) help process the decision centrally or b) peripherally.
-Going on a date with a person
-Taking a certain class
-Doing homework
Example: Planning a vacation. A) Understanding the cost, time needed to take off work, the historical value of the place, its proximity to a place that affords relaxation, its appropriateness for families. B) The pictures on Instagram made it look pretty, A certain celebrity has a house there, A friend referred to it as interesting.
Making a decision centrally involves capitalizing on major factors and making a call, whereas peripheral decisions are based on nominal factors that do not contribute much to the decision and are non important factors.
-going on a date with a person A) the person is a good person, he/she is stable, is caring.
B) the person is the most sought after, there are many people behind them, they look good
-Taking a certain class A) The class is beneficial for future, the class instructor is good, the university is acclaimed.
B) Your friends are taking the same course, somenome told you it is good, you saw a few people you know like their FB page.
- Doing homework A) It will help you understand the concepts better, it will train you for exams, it will be beneficial.
B) It will be done with, you're friends are doing and you don't want to be left alone, you are bored
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