Question

The way that we perceive the world is affected by perceptual sets all the time. For example, one study has shown that people believe that french fries served in McDonalds branded boxes taste better than when served without the branding, even though they are the exact same french fries. What are some other examples of perceptual sets that affect the way we perceive the world? Describe two such examples, at least one should be from your personal experience.

Answer 1

Perpetual set refers to the our tendency to identify or observe some details of the available Sensory data and neglect others. Teo examples of perceptual set are (1). It often happens to me, hence is from my personal experience. While reading there are some words we come across which are misspelled but we often read it write if it is related to some word that is related to the topic. Like when we are reading about animals we may come across a word sael, but we often would read it as '''seal'. Or sometimes some words are repeated in the sentence and we often fail to notice that repeated word. (2) Another example would be, one classic example that is when you write 13 ambiguously and place it between alphabets A and C people tend to read to as B and when same thing is written between the numbers 12 and 14, people read it as 13 because they already have and expected perpetual set.