Question

How has The Portable People Meter changed things for better or worse?

Answer 1

The portable people meter is an audience measurement tool used to measure the viewing habits of TV and cable audiences . From the point of view of understanding and studying people behaviour and reaction , it's a powerful tool . One can statistically predict the general behaviour , reaction of crowd particular event on an average . This device can be attached to a particular person and one can hear them and transmit signal to broadcasters. Privacy no longer is private anymore. It's a boon and a blessing at the same time depending on what side of the lane one stands.