It certainly is not ethical to use exaggeration for effective public engagement. The reason being that facts and objective analysis is paramount to effect any change in a situation as these are grounded in reality. Exaggeration is very effective yet very very vulnerable to disillusionment. If an exaggeration regarding any fact is unravelled and exposed, then it will cause public to loose confidence in authentic discourse and it will jeopardize the genuine initiative like Global warming awareness.
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