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What are important trends in marketing practices? Please list at least 2 companies in which are...

What are important trends in marketing practices? Please list at least 2 companies in which are implementing or setting the standards for these trends.

What tools are available to help companies monitor and improve their marketing activities?

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Answer #1

The important trends in marketing practices are:

1. Smart data-driven marketing

2. Artifical Intelligence

3. Machine Learning

4. Virtual Reality

5. Augmented Reality

The two companies that are using smart data-driven marketing and machine learning are Amazon and Booking.com. They have set great standards for the industry to follow and they have also been successful in improving their business using these two marketing practices.

The some of the commonly used tools that can help companies monitor and improve their marketing activities are:

  • Google Analytics
  • Adobe Analytics
  • Google Adwords
  • SQL
  • SAS,
  • R Language
  • Tableau
  • Benchmarking
  • MS Excel
  • Social Media Analytics
  • HubSpot
  • Marketo
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