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2) The authors argue that organizations with strong organizational brands are more likely to have strong...

2) The authors argue that organizations with strong organizational brands are more likely to have strong employment brands and may be able to generate larger ________________?

3) The authors state suggest that those companies with little or no corporate brand awareness may need to build recognition about their company as an employer to attract a _________________?.

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2) The authors argue that organizations with strong organizational brands are more likely to have strong employment brands and may be able to generate larger pools of applicants. This is the outcome of the Hypothesis 2 theory.

3) The authors state suggest that those companies with little or no corporate brand awareness may need to build recognition about their company as an employer to attract a large pool of applicants. Because of that, organizations with weaker organizational brands may required to invest more in recruitment.

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