Imagine yourself as a CEO of a large company in an industry in which you are interested;
1. Please identify the major trends in the general environment and analyze their impact on the firm and,
2. Identify major sources of information to monitor these trends.
*Please use different asnwer form the chegg since my friends alreadu using it. Thankyou.
1.
The selected company is Amazon and the industry in which the
company is operating is eCommerce industry. The eCommerce industry
is a growing industry with changing trends & preferences among
the consumers that are favorable to the industry. People prefer ore
of a convenient shopping and it is offered by the eCommerce
industry. Besides, there are regional integration of the economy
and free trade zone is being created that has further helped the
company to grow beyond the geographical boundaries of one country.
It can be proved by the market size of the retail eCommerce
industry that is over $409 Billion in 2017 and is expected to grow
to the size of $638 Billion in 2022. Hence, a robust growth is
expected in the eCommerce industry in the USA. It is backed by the
increasing number of the consumer base who like buy products
online. It is 204 million in the year 2017 and it is expected to be
230 million in 2021. So, the increasing number of online shoppers,
support the growth in market size of eCommerce industry. While
witnessing this growth and new jobs in manufacturing are hard to
come, the government has also taken favorable initiatives to
support the individuals who want to start eCommerce business.
Such developments have made the company to expand its platform and
integrate it with different internet based channels to help
consumers do shopping wherever they want to shop. Besides, the
company has taken initiatives to expand its logistics and supply
chain network across the border as well as in the domestic market.
Besides, the local version of the Amazon platform is also developed
to take care of the local needs of the particular market.
2.
Major sources of information are the eCommerce industry website,
the web portals of the department of the government, research
reports on eCommerce industry, the websites offering statistical
data on the industries taken up from credible sources and other
credible websites.
References:
Retail e-commerce sales in the United States from 2016 to 2022.
Retrieved from: https://www.statista.com
USA eCommerce Insights | 230.05 Million Online Shoppers By 2021. Retrieved from: https://www.eshopworld.com
Full web URL is not given due to the answering board guidelines.
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