Question

Bring out the utility & quality aspects of packaging. Quote examples

Answer 1

Utility aspects of packaging can be from the point of view of users as well as from the point of view of manufactures.

For users’ proper packaging helps in augmenting the convenience factor as well as the utility of use. In the food industry the utility of convenience factor is of paramount importance to end users and focus is on making the packaging as user friendly and as convenient as possible. For example instant noodles manufactured by companies like Nestle and Nissin sell their products both in plastic packets and in disposable cups. The packaging in the form of disposable cups is more convenient for consumers who are on the move or are travelling. They simply need to peel of the label at the top of the cup, add boiling water and then close the lid again for a couple of minutes. The noodles get cooked in the cup itself and for individuals who are travelling this is a highly convenient packaging option for them.

The utility for manufacturers is that they can use packaging as a promotion tool. Many companies opt for unique packaging design that besides being functional, also helps the product to connect with the consumers in a more direct and tangible manner. For example PepsiCo., before the release of the much awaited movie – Avengers – started selling cola cans that had images of characters from the movie. The idea was to connect with the youth and the movie enthusiasts across the world.

When it comes to quality aspects of packaging a good packaging helps in protecting the quality, safety and freshness of products. Take the example of a perishable product like milk. Milk is sold by many companies in tetra packs. These tetra packs are six-layered tetra pack cartons. Tetra pack milks have a higher shelf life and do not require boiling. The packaging ensures that the quality as well as the nutritional value of milk is preserved.