Singapore cars are the world's most expensive. A main reason is deliberate government policy. Buyer must pay several levies on top of the basic price of a car. Despite the high prices, we observe more luxury cars on the street of Singapore than in most US cities.The government is planning a new 0% growth formula for cars to ensure there is no increase in the number of cars on the country's roads, except for good vehicles and buses. How would you promote cars to increase sales?
As per the given case , Luxury cars on the street of Singapore is a comman thing . So , we should fabricate our product designing in such a way that which attract the people having curiosity to purchase these cars. These cars must have sustainable development approach towards the environment. To promote these cars , we should launch a door to door campaign in which we shall provide free test drive to the households. It will attract more people to buy these fabulous car products. Even , a company might diversify its business gradually to luxury buses to highly sophisticated electric car. Even , A good liaison strategy might be initiated with the government authority so that they give permit to people for such luxury cars.
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