Question

In your own words please answering the following questions, and if you use references please list the citation and its web link;

In terms of the BP Gas station:

A. Assess why the company has held the spot that they have in the industry.

B. Evaluate the branding and marketing used by the company.

Answer 1

1. BP gas station has achieved this spot in the industry because it has positioned itself as an environment friendly company. This company has been most honest with consumers that any other oil company. The feel the need of fuel should be reconciled with the fear of polluting. the company has acknowledged the link between energy use and global warming
2. BP has been branding as a socially responsible company with as many concerns about the environment as its consumers...They have positioned themselves at place where everybody wants to be today.thrpough their advertisements and public relations they are able to convince people that they are a better company. They are doing worldwide advertising.thus BP has rebranded itself as more eco-friendly than its competitors.