Question

Total market share, customer loyalty, and VRIO resources are all examples of what? A. VRIO resources...

Total market share, customer loyalty, and VRIO resources are all examples of what?

A.

VRIO resources
B.

PESTLE factors
C.

industry attractiveness in the GE McKinsey framework
D.

competitive strength of the business unit or product in the GE McKinsey framework
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Answer #1

D.

competitive strength of the business unit or product in the GE McKinsey framework

--------------------------------------

reason - GE Mckinsey framework matrrix is used for solving the problems using 9 boxes of the matrix

which indicates wheather company invest or do research.

matrix includes industry attractiveness

and Competitive strength

and the Total market share, customer loyalty, and VRIO resources all part of

competitive strength of the business unit or product in the GE McKinsey framework

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