Question

Decide on a product or service for which you will develop a PSM. You may choose...

Decide on a product or service for which you will develop a PSM.

You may choose an existing product or service (ex AT&T U-verse) OR make up an interesting product or service to sell (ex the Booze Cruiser: We bring the party to you!)

Come up with a list of central selling points and consumer benefits. This list should have a minimum of six items. Most lists will have more than six items.

Decide what action you'd like to motivate in the reader of your PSM. For example, do you want your reader to buy the product, or go to a website for more information, or sign up for a free trial offer, etc.

Develop the PSM in its entirety. . In writing your own PSM, please make sure that you Gain Attention in the opening paragraph, Build Interest and Reduce Resistance in the body paragraphs, and Motivate Action in the closing paragraph.

Homework Answers

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Decide on a product or service for which you will develop a PSM. You may choose...
Decide on a product or service for which you will develop a PSM. You may choose an existing product or service (ex AT&T U-verse) OR make up an interesting product or service to sell (ex the Booze Cruiser: We bring the party to you!) Come up with a list of central selling points and consumer benefits. This list should have a minimum of six items. Most lists will have more than six items. Decide what action you'd like to motivate...
Copywriters often are asked to develop slogans for a product or service. Select a product or...
Copywriters often are asked to develop slogans for a product or service. Select a product or service that you are familiar with, share their current slogan, and then share how you would re-write their slogan to make it more effective.
you must develop a research topic, create a survey In this assignment, you are going to...
you must develop a research topic, create a survey In this assignment, you are going to work on the first step of your research, which is to come up with your research topic. We highly recommend you pick a topic that is interesting to you. If you are interested in starting your own company, already have your own company, or want to improve a product or service at your workplace, use this series of assignments to develop your idea further....
Cooperative Education--Discussion Question #1--Spring, 2018 COLLAPSE SPECIAL NOTE: You will have two weeks, instead of one,...
Cooperative Education--Discussion Question #1--Spring, 2018 COLLAPSE SPECIAL NOTE: You will have two weeks, instead of one, to complete this particular discussion question. This discussion question assignment can earn you 105 huge points, depending on the quality and timeliness of your comments and how well you follow the instructions for this assignment. Within the two weeks time period you should answer my specific discussion question (all parts of it) AND also respond to at least two other students’ comments. This will...
In this assignment, you are going to work on the first step of your research, which...
In this assignment, you are going to work on the first step of your research, which is to come up with your research topic. We highly recommend you pick a topic that is interesting to you. If you are interested in starting your own company, already have your own company, or want to improve a product or service at your workplace, use this series of assignments to develop your idea further. Here are some examples of research topics: Will a...
You manufacture two products, A and B, each of which you sell for $1 profit. Product...
You manufacture two products, A and B, each of which you sell for $1 profit. Product A requires 5 blobs and 3 globs, and product B requires 3 blobs and 5 globs. Your supplier has 120 blobs and 120 globs available. Use the Excel Solver (or graphical analysis) to answer the following questions. Starting with the original scenario, where A and B each make $1 profit, your supplier has up to 120 blobs and 120 globs available, but you can...
After your frustration with tissue culture, you finally get your cells passaged and decide to set...
After your frustration with tissue culture, you finally get your cells passaged and decide to set up your cDNA synthesis reaction, PCR, and agarose gel. You have extracted RNA from your cells, and now you need to proceed with the cDNA synthesis. The first step is to determine the concentration of your RNA. You dilute your RNA 1:250, vortex it, move it to the cuvette, and run it on the spectrophotometer.   The spec tells you that your concentration of RNA...
1. You have gotten your dream job, which comes with the benefit of a 401(k) plan....
1. You have gotten your dream job, which comes with the benefit of a 401(k) plan. You are trying to figure out how to make your investments. While the stock market has been very strong lately, you are afraid it is overdue for a correction. On the other hand, you also want to continue gaining if the stock market keep climbing. You have done a fair bit of analysis and come up with the following payoff table, for the gain...
1. Choose two (2) approaches (e.g. Demand-, and Cost-oriented approaches) 2. Choose one method for each...
1. Choose two (2) approaches (e.g. Demand-, and Cost-oriented approaches) 2. Choose one method for each approach (e.g. I chose odd-even pricing for Demand-oriented approach and standard markup cost method for Cost-Oriented approach) 3. Use examples to illustrate these two methods that you've chosen to do. EXAMPLE: For my two examples I chose demand oriented and cost oriented approach I chose bundle pricing for my demand oriented and I chose cost plus pricing for the cost oriented approach My first...
Hello This project about a company which mission is to develop a product or process that...
Hello This project about a company which mission is to develop a product or process that will slow down global warming. my responsibility presenting Hedging strategies. I need you to write hedging strategies for this company. I need 3 points each one has one paragraph in the hedging strategies of this kind of company. this information about the company which we will create: Topic: Meat - Regulating Meat Production (collect cow dung and turn it into biogas fuel) Company Type:...