Question

For Disney Company

Perform a value chain analysis and conclude with a statement on how the company’s various components of its value chain are adding value to the firm?

What are the firm’s unique resources and capabilities?

Perform a VRIN analysis

Can they be imitated? What are the barriers to their imitation?

Answer 1

Primary activities:

1-Quality management, raw materials, supply schedule.

2-Manufacturing, packaging, production.

3-Finishing goods, dispatching, delivery.

4-Marketing, customer management.

5-After sales services, warranty, maintenance.

Support Activites:

1-Admin, legal, accounts, finance.

2-Human resources, recruitment, training.

3-Production design, production, product specification.

4- Supplier management, funding.

The Value chain analysis helps Disney Company to develop their own strategy all the time.They focus on nearby communities or small communities. Their marketing stategy is so unique which helps them expand their business.

VRIN analysis:

It is difficult to obtain their production stategy and also product specialization.

It is very difficult to imitate their strategy as they work very closely and secretly. The production strategies are not revealed to anyone.