Question

Inclass, the teacher talked about culture and subculture.  Please answer the following questions based on this topic:

1. Amillennialis a person born in from 1984 to 2000.  They currently make up a prime target demographic for sportmarketers.  In reference to our class lecture, describe the culture of millennials (i.e., what is their shared context, shared cognition, shared affect, and shared behaviors?).

2. Imagine you are the CMO of new LA Rams…

a. What are three ways you could use this knowledge (i.e., your answer to 2a) to turn local millennials into highly identified fans?  Describe each way in detail.

b. What are three other cultures you would target market to?  Briefly,describe each culture and state why you would choosethem.  

Answer 1

The culture of millennials can be accessed from the below points:

a) Tech-Savy, they communicate with texts and images

b) They are curator and shares. They believe in renting than owing.

c) They are highly optimists and adventurous

d) They want to be discovered and never fail in trying new things.

e) They get heavily moved by social media

f) They are brand loyal

g) and belief in co-creating products with companies

2a) To turn them into fans:

- Show them authenticity: They are loyal people and once they identify something sham, they lose control.

- Do not show false advertisements or claims: They are not moved by advertisements mainly traditional one.

- Target them through digital marketing: As they are tech-savvy, they are more guided by social media

b. The other culture to be targeted are: Gen X, oldies, and Gen Z.