Question

Identify and explain each of the eleven types of mobile utility application provided below and suggest three real life applications for each. Which of these applications do you personally use regularly?

Mobile Utility Applications: Mobile applications are by no means limited to games. You can create many types of applications to help promote your brand. In many cases, providing a valuable service can do more to engender trust and brand affiliation for your brand than providing entertainment. Here are some examples of highly valuable and regularly downloaded utility applications:

Phone utilities

Educational

Finical

News and Entertainment

Weather

Business Productivity

Navigation and Travel

Shopping

Multimedia

Lifestyle

Social Networking

Answer 1

Explanation of each, along with 3 real life applications:-

Phone utilities:

• App can be developed to pay phone bills/ prepaid or post paid connections online with simple and secured user interface.
• It can be built for one or multi service providers at the same time. It can be used to register and pay for self or family/ friends.
• Loyalty and referral discounts can be run in such cases

Educational:

• App can be developed to show/ deliver information about various schools/ colleges/ vocational trainings/ daily courses and classes etc.
• App can show information geography (city/state/country) wise or course will (Graduation/ Post Grad) or (Science/Arts/ Commerce) etc. categories
• App can also host annual or monthly payment of fees to colleges/ schools etc.

Financial:

• App can be built to show financial news
• It can connect to host payments to bank accounts/ loans/ SME financial loans, apart from offering such product information
• It can host to payment towards premiums of life or health insurance for one or more service providers

News and Entertainment:

• News App can show headlines news from one or more new channels
• It can host specific or multiple category- entertainment/ financial/ sports/ business news from any genre
• It can display and have a payment gateway for organizing/ information show any entertainment shows/ music shows etc. across a geography

Weather:

• App can show daily weather across a geography of city/ state/ country/ global
• App can do weather forecasting for next few days/ weeks
• App can do extra activities like humidity/ temperature/ smog amount etc.

Business Productivity:

• App can cover company news on financial/ stock trading matters
• App can host subscriptions and renewal payments for its services/ products
• Can run loyalty programs for it’s existing customers, do generate more revenue

Navigation and Travel:

• App can show navigation route (sea/ air/ road/ rail)
• App can show travel destinations of hotels/ resorts/ luxury
• App can host payment associations with travel/ lodging/ boarding in various hotels across geographies