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What are the main similarities between the 5 Generic Competitive Strategies and the 5 Strategic Options...

What are the main similarities between the 5 Generic Competitive Strategies and the 5 Strategic Options for Entering International Markets?

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Answer #1

The similarities between 5 generic competitive strategies and the 5 strategic options for entering international markets include -

1. Both are used for the growth of the firm in market - generic competitive strategies are used to ensure the firm competes with rival firms and expands in the market be it domestic or international whereas 5 strategic options for international market entry will help the firm in expanding its market share in international markets.

2. Both of the strategy types help the firm in serving larger customer base and increasing their sales revenues.

3. While the competitive strategies help the firm to compete and succeed, the strategic options provide a mode for the firm to compete and succeed in international markets.

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