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You are the assistant to the CEO of a small textile firm that manufactures quality, premium-priced,...

You are the assistant to the CEO of a small textile firm that manufactures quality, premium-priced, stylish clothing. The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take. What advice would you give to the CEO?

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As the assistant to the CEO of the firm, I should advice the CEO with steps that would help to achieve the goals of the organization regarding international business. First I need to gather information on various countries regarding their government regulations on our product. I need to understand what are the rules and regulations that determine the quality of clothing material and whether there are any type of regulation for certain range of clothing products. I would advice the CEO to regulate exporting to those countries based on the rules which regulates clothing product. Also there are certain countries that provide government-backed assistance for exporting and I would analyze the information and advice the CEO accordingly. I would utilize internet and would analyze the current market conditions regarding clothing industry in various countries and find the best countries that provides better market for our clothing product compared to other markets. I would advice CEO to export the product to those countries based on market advantage. I would also contact the exporting management companies for assistance regarding exporting opportunities in different countries and advice the CEO effectively to choose the countries based on the opportunities as well as the profits as per the information provided by them.

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