Question

McDonalds

What is our brand identity? Who are our target customers? Why do those customers buy?

Answer 1

The brand identity of McDonalds is that it is a huge and trusted brand in the US and also has considerable amount of presence outside the US, It has actually been involved with the culture they are operating in and the customers from that country has not even remembered that the organization is a US based organization. This adaptability attitude of McDonalds have helped it grow and prosper in the market effectively.

The target customers include individuals from all the spheres like from all the age groups and they believe that the organization has quality and has been at the service for long because of the quality that they provide. The target customers needs to be protected and safeguarded so that the business is not affected at all. As conveyed that these customers buy because they trust the brand and feel safe and secure.