Question

Celebrity branding or celebrity endorsement is a marketing strategy used by organisations which involves celebrities using their celebrity status to promote a product. Using a real world example, explain the difference between a ‘celebrity brand’ and ‘celebrity branding’.

Answer 1

Celebrity brand means when a prominent celebrity started his own brand to sell by utilizing his name , fame and status .

For example : Roger fedrer is a best tennis player of all time. He has started his own brand name through nike . It is roger Federer collection.

Salman khna in India , is a well known cine star. He has started clothing business named being human.

Celebrity branding :

Many times , marketing companies utilzes celebrity endorsements for the new or existing products so that the fan following can be attracted towards the offerings.

For example:

Justin Beiber is involved in undergarments advertising of Calvin Klein. He will get a good amount in dollar. People, who follows this star personality will automatically convert to purchase some of the offerings of Calvin.