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Use the internet to compare licensed vs. unlicensed sports merchandise. How to the products compare in...

Use the internet to compare licensed vs. unlicensed sports merchandise. How to the products compare in terms of quality, selection, price and availability? Would you purchase unlicensed sports merchandise for your favorite team? Explain why.

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Answer #1
Parameter Licensed Merchandise Un-Licensed Merchandise
Price High, need to pay a royalty for use of license Low, no such royalty associated
Quality High, Strict quality control Low
Selection Low, Selected high-selling merchandise is kept High, all sorts of merchandise are available
Availability Low, Available through select websites High, comparatively available easily all over the internet

- I would purchase licensed sports merchandise for my favorite team. The "official" team merchandise may be the higher price but the royalty goes to my favorite team. This would be my way to contribute to my favorite team. Further, quality of the product is much better.

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