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Write a short essay about some benefits, the background of Target and Walmart.

Write a short essay about some benefits, the background of Target and Walmart.

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Answer #1

Benefits, and, the background of Target, and, Walmart

Target

  • The main competitor of Walmart
  • Ranked 33 in the Fortune 500
  • Offers similar products
  • Went abroad in January 2011
  • Preferred shopping destination in all channels
  • Delivers continuous innovation, and, exceptional guest experiences

Walmart

Walmart

  • It combines differentiation strategies, and, cost leadership
  • Has low-cost brands with Great Value
  • Best value, and, price combination
  • Unique cost structure, it allows Walmart to achieve competitive advantage, and, lowest prices
  • Cannot imitate the strategy by offering products at a low price
  • Present in markets with efficient distribution channels, and, in many different industries

Target's performance compared with Walmart

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